Shopify B2B developer for wholesale portals, with or without Plus

What does Shopify B2B include?

Shopify B2B is the set of native features for selling to businesses from the same Shopify admin. As of October 2026 it is available on the Basic, Grow, Advanced and Plus plans, not on Starter or Retail (Shopify documentation). These are its building blocks:

• Companies and locations: each wholesale customer is a company with one or more locations, its buyers and its addresses.
• Catalogs: which products are published to B2B customers and at what price, each with its own price list.
• Quantity rules: minimum, maximum and increment per variant, for example cases of 6.
• Volume pricing: a lower unit price from a given quantity.
• Payment terms: net 30, 60 or 90 days instead of paying at checkout.

Can you do B2B on Shopify without Plus?

Yes. Since April 2, 2026, the Basic, Grow and Advanced plans include native B2B features at no extra cost (Shopify changelog). There are limits: as of October 2026, this is how they compare with Shopify Plus.

Three catalogs fit, for example, three price tiers (distributor, retailer and professional), but not a price negotiated with each customer: that needs catalogs assigned to each company, which only Plus allows. Outside Plus, B2B catalogs also require the store to use new Shopify Markets (B2B features by plan).

What fits in three catalogs, and when moving to Plus pays off, is covered in more detail in the article Shopify B2B without Plus.

Who is this service for?

Brands that sell to shops, pharmacies or distributors and want wholesale orders to come in through their Shopify store, with the catalog and prices each customer is entitled to. It fits best when the store already has a theme you want to keep: Émolo's portal was built on Prestige and Vidal & Vidal's on Sleek.

It is not for you if you only need to switch on native B2B without changing the theme, since that is configured in the admin with no code. Nor if the project is mainly an ERP integration: there I work on the front end alongside a backend team.

What does a wholesale portal include?

• Native B2B setup: companies, catalogs, price lists, quantity rules and payment terms.
• Prices, stock and buy buttons for company buyers only, decided in Liquid so prices never reach the HTML of someone who is not a customer.
• A variant order table (sizes, colours or formats) kept in sync with the cart on product pages, collections and search.
• Volume-tier pricing shown in the header, product page and cart, with thresholds in a metafield the client edits.
• Retail price next to the wholesale price, SKU search and a list view for repeat orders.
• Badges, colours and portal content managed from the admin with metafields and metaobjects, with no theme release for each change.

Three of these pieces, with annotated code (full boxes at checkout, a quick order in a single request and a location picker), are on the code page.

How long does a wholesale portal take?

Between two and eight months. What moves that range is not the design: it is how many rules the portal has to understand.

At the short end are the ones that need to decide who may buy, serve the right catalog and take orders by size or format. Vidal & Vidal was ready in about two months, and Émolo went the same way: a simple variant table, no volume tiers.

From there, every new rule adds up. A portal with tens of thousands of SKUs, strict stock control, tiered prices with quantity steps, replenishment, buyer and agent roles and two carts running at once is not the same project: Ewheel has taken seven or eight months and is still going, with a backend team working on the same store. Most projects land in between, from four months upwards.

And a warning I would rather give before we start than after: of the time that gets lost along the way, 30 to 40% sits on your side. It goes on waiting for the real price lists, on deciding which company belongs to which tier, and on validating stock. Bring that settled and the portal lands at the low end of the range.