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Shopify projects for jewelry brands

Jewelry is where I have repeated the same pattern most often: a lot of SKUs that differ only by size, wholesale orders of a few units per size across many sizes, and a buyer who will not open the product page six times. That is where the per-variant order tables for Émolo and Vidal & Vidal come from. In DTC the problem is the opposite: few units, a lot of product detail, and photography that outranks the copy.

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